Sales and Marketing is About "YOU"

Sales and marketing is not magic. Is it?

If you are looking for simple and practical information that you can apply right away, then you have come to the right place! I created this Google Top 10 website after 15 years of working for some of the top companies in the world in order to deconstruct complex theory and give you real world advice on creating customers.

Every topic on is researched and presented with the goal of providing you with simplified building blocks you can understand and work with. The goal is to help you think about new ways to sell and market whether you are in government, education, business or non-profit work. Here you will rediscover textbook fundamentals coupled with practical "hands on" advice.

Regardless of your level of expertise you can always benefit by approaching selling and marketing as an art as well as a science. You can always relearn basics and think about new ways to apply some of the timeless principles of sales and marketing. A lot of my work is in redefining old concepts in new ways. I would love to hear from you so please touch base and let me know your thoughts!

It is time to demystify the science of sales and marketing and look for hands-on, no-nonsense approaches to figuring out what works! I lay out standard business methodologies for you in an easy-to-understand fashion and then look at ways in which you can take theory and put it into practice for your business. Education is great, but only if it helps you succeed, right? Your goal is to grow...

Consulting, help, strategies, ideas, "how to" guides, templates, tools and unique tips and insights on everything you need to succeed and take your business and thought process to the next level. Everything is in plain English and if you don't find what you need ask!

"You" Sales And Marketing

"You" means putting the focus back where it belongs: on your customer. Turn theory into practical customer-centric techniques to help you succeed. A "win-win" relationship is when you can engage and serve customers and you start by speaking to them - "You"! - in their language addressing their needs.

Sales And Marketing For

"You" is your customer who is the focus of everything you do. Succeed by understanding and serving their needs

"You" is how you talk. Not "our company" but "your partner". Not "our features" but "your benefits"

"You" is your own personality which personifies and makes personable every aspect of your marketing efforts

"You" is actionable ideas that are both relevant and practical enough for you to implement right away

"You" is outlook: successful marketing begins with attitude that you can adjust today, right now

Sales And Marketing For

Sales Is Marketing

Sales is marketing is sales. Sales targets one person while marketing targets many. Both selling and marketing seek to engage, inform and persuade through a variety of communication tools. Aligning you methods and approaches to each will increase your success regardless of conditions.

What is the difference between sales and marketing? How can I come up with marketing ideas and a marketing plan that works? What are some ideas to kickstart my business? What do I need to know about positioning and market segmentation? How do I differentiate myself from my competition?

You have come to the right place for answers!

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A Complete Listing of Site Pages:

The Sales And Marketing For "You" Blog
Subscribe to The Sales And Marketing For "You" Blog and read past posts
“You” Sales And Marketing: How To Successfully Engage To Create Customers
Sales And Marketing For “You” puts the focus backs where it belongs: on your customer! Learn how to turn what you are doing now into “You”-centric tactics that will work to create and keep customers
Internet Viral Marketing: What it is and How it Works
What is Internet viral marketing and how does it work? Learn the fundamental concepts behind viral marketing and the factors that make it so powerful
Sales Process Management: The Buyer's, Seller's and Marketer's Journeys
Sales Process Management is about understanding and managing the steps the customer, salesperson and marketer take in completing a sale. Learn a new way to look at the Five Step Sales Process.
Free Marketing Ideas to Jump Start your Business!
This Free Marketing Ideas page brings together all of the lists of marketing tips, tricks and strategies from throughout
Social Media Marketing Fundamentals
These social media marketing fundamentals explains basic concept and how using social media for business is very different from traditional sales and marketing methods
Characteristics of Online Business Advertising
Online business advertising is more or less a necessity since 85% of all product and service searches begin online. Study a comprehensive list of the salient characteristics of advertising online
Strategic Marketing Management: The Fundamentals Of Marketing Strategy
Strategic Marketing Management is an approach to understanding the fundamentals of marketing from a strategic perspective. Learn about SWOT Analysis, Positioning, Segmentation and more.
Improve Search Engine Ranking With Proven Tips, Tools And Techniques
Improve Search Engine Ranking by employing proven techniques, tips and tools for SEO web design success. Everything you need to get started on the path to search engine optimization for websites.
The Sales Lead Center: Everything About Cold Calling And Sales Lead Generation
The Sales Lead Center is for everything about cold calling and sales leads. Information, resources, tips, techniques and strategy are all here at your fingertips.
What Is Marketing?
What is marketing is a question the answer to which can provide new and refreshing insights whether you are a sales and marketing veteran or newbie
What is Advertising?
Asking what is advertising is important because sales and marketing communications have been changed for good by social and technology trends. Here are the basic concepts of advertising revisited
The Importance of Branding Yourself (Correctly!)
The importance of branding is key to sales and marketing because perception is everything. Therefore, you are what your customer thinks you are
Copywriting Tips For Beginngers (And Experts)
Copywriting is an art. Hone your craft by learning essential copywriting tips for beginners and the unique "You" Marketing philosophy of engaging, informing and persuading with words.
What Is Guerilla Marketing?
What is Guerilla Marketing? Learn keys concepts on using extraordinary creativity to achieve tremendous sales and marketing results
Become a Guerrilla Marketing Expert
Guerrilla Marketing is not just reserved for sales and marketing “geniuses” and is something you can learn to apply in your business as well by thinking creatively... learn how!
Copywriting Information And Advice for SEO And More
Need copywriting information or expert copywriting services? Find information on SEO copywriting, "You" Marketing copywritng, copywriting tips for beginners (and experts) and more right here.
Today's Marketing Mix
The traditional Marketing Mix is defined by the “4 ps” of Product, Price, Place and Promotion. Learn how these apply in today's world as well as new ways of looking at the Marketing Mix.
How To Create Marketing Plans For Success
How to create marketing plans for success is a common marketing question. Here is the what, why and how to write a marketing plan that works for you.
101 Marketing Strategies: The Basics
Presenting 101 Marketing Strategies categorized for easy reading. Free marketing strategies and tips for your business… just ask!
Mass Email Marketing Basics
These mass email marketing basics cover the fundamental concepts of this sales and marketing activity and provide guidance on overall strategy
Marketing Communication Mix Overview And Guidance
What is the marketing communication mix and what does it mean to you? Study traditional and newer elements of integrated marketing communication. Get help with your marketing communication plan.
Certified Marketing Consultant: Hussain Zaidi
Looking for a certified marketing consultant? Imagine having access to Fortune 500 caliber expertise to help with all of your marketing needs. Now you do.
Contact Me: Get Your Sales And Marketing Questions Answered And Find Help
Hussain Zaidi: Sales, Marketing & Strategy for "You"
Let me help you bring the cutting edge to your business

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