101 Marketing Strategies: Communication



My 101 Marketing Strategies pages are in answer to a huge demand for a list of effective marketing tips and strategies. I have categorized these for easy reading and they can be applied to any kind of business. This sections focuses on communication so make sure to visit additional marketing strategies relating to the basics and practical tips.

Make sure you visit other areas of this website for advice and help on everything from Creating Marketing Plans to Copywriting, The Marketing Communication Mix and more.


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101 Marketing Strategies: Communication

• Address The Customer: Whether you are speaking to a customer or using written communication make sure your sales and marketing message speaks to them directly (Use the word "You")

• Get To The Point: In all sales and marketing communications you must be succinct, concise and to the point. The point is always, “what is in it for the customer?” Deliver your key message first and elaborate on details later

• Focus On Value: Business begins and ends with your customer and your customer will only be engaged to the extend that they perceive value in doing business with you. Value is the starting and ending point of all sales and marketing

• Use The Active Tense: Active statements create a sense of urgency and will engage your customer. The best way to think about this is that all sales and marketing communication should be as direct as a face-to-face conversation

• Ask Questions: 'When was the last time you…?' 'Have you ever noticed…?' 'Do you think about…?' Questions should link to the value and benefits you are providing your customers.

• Tell Stories: People love stories and stories are a great way to get customers to buy. Sales and marketing stories center around people in a similar situation to your customer who have benefited from your product or service

• Create Scenarios: Imagination is a powerful thing and so try and craft a communication message that gets your customer to picture themselves enjoying the benefits of your product or service

• Get Them Thinking: Customers today are bombarded with countless sales and marketing communications and so a key focus on your part is pique their attention with humor, key benefits, a question or other device

• Stand Out: What makes your message different? As well as communicating unique value try and deliver your actual message in such a way that it stands out from the crowd

• Think: Put yourself in your customers’ shoes and ask yourself the question, “Would I respond to that message?” This simple step will provide endless insights on how to correctly communicate with your customers

• Use What Resonates: Your value rests in the customer perception you create and so does your message. Focus on what resonates with customers as you continue to tweak your sales and marketing pitch

• Empathize: Customers are more likely to buy from you if you can demonstrate that you understand their needs. Create communications that keep in mind that people do not care what you know until they know that you care

• Create Action: 'Shall We Get Your Started?' 'Call Today!' 'Complete This Form For A Free Prize' Make sure you outline a next step at each point in the sales process. This does not have to be a purchase but a step the customer must take with you

• Be Yourself: It is okay to inject your personality into your sales and marketing message as long as you are professional and are able to engage customers and move along the sales process at all times

• M-A-D-E: Construct your sales and marketing communications as follows: Message first followed by the Action you want customers to take, Details and finally supporting Evidence

• Give Proof: Can you provide substantiative evidence on why you are #1 instead of saying you are? Reference quotes and other statistics will go a long way in building credibility for your message

• Make It Digestible: People do not have time to lead lengthy discourses about your product or service and so deliver your message in short, readable nuggets of value-centric information

• Be Conservative: Fancy fonts and colors and an “in your face” approach can sometimes backfire. Making sure that your communication appeals to your most conservative customers is sometimes the best approach

• Be Down To Earth: Do not be intrusive, patronizing or negative in your sales and marketing communication. 'Bigger is better', 'loud and proud' and other forms of self-aggrandizement are more likely to turn your customers off than anything else


Get help with 101 Marketing Strategies for your business!

GO TO:
101 Marketing Strategies: The Basics101 MKTG Strategies: Practical Tips101 MKTG Strategies: Guerrilla Marketing TacticsFree Marketing IdeasMarketing Strategy Consultant



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