101 Marketing Strategies:
Practical Tips

The 101 Marketing Strategies pages are my answer to a huge demand for a list of effective marketing tips and strategies. I have categorized these for easy reading and they can be applied to any kind of business. Feel free to reach out so that I can help you with strategies for your business, service or product.

This sections focuses on the practical techniques and ideas that you can apply right way. Please return in the future and visit additional marketing strategies relating to communications, the basics and more and make sure you visit other areas of this website for advice and help on everything from Creating Marketing Plans to Copywriting, Cold Calling and more.

• Organize a grand opening

• Invite your friends and family

• Reward people for bringing other friends

• Advertise in local newspapers and weeklies

• Put up flyers in local supermarkets

• Offer specials to local businesses

• Create attractive display advertising

• Use outdoor signs and banners

• Have special promotions and offers that day

• Use radio advertising or station sponsorship

• Use TV or cable advertising

• Call local organizations with offers

• Provide snacks and refreshments

• Have door prizes and gifts

• Organize competitions with prizes

• Hand out “Thank You” cards with offers

101 Marketing Strategies: General Marketing

• Advertise where your competitors do

• Sponsor local charities and causes

• Sponsor local community events

• Sponsor local school events

• Sponsor local school events

• Sponsor local sports events

• Sponsor local entertainment events

• Seek out public relations opportunities

• Advertise at venues where your customers go

• Use direct mail coupons and flyers

• Create a Yellow Pages ad

• Create a referral program

• Gather customer information

• Solicit customer feedback

• Always have a special offer

• Reward loyal customers

• Create a logo and label everything

• Have your logo on shopping bags

• Create stationery and other branded giveaways

• Have “on hold” phone advertising

• Have in-store PA advertising announcement

• Hire a Marketing Consultant

101 Marketing Strategies: B2B Marketing

• Offer discounts to local businesses

• Create “win win” partnerships with local vendors

• Hand out cards with special offers for local businesses

• Create a press release program

• Advertise in industry trade journals

• Market through industry analysts and experts

• Participate in trade shows

• Join networking groups in your line of business

• Ask partners and suppliers for co-marketing ideas

• Create and maintain customer references

• Have business education luncheons

• Host networking meetings• Market around industry news and trends

• Perform customer and market surveys

• Offer incentives for executive meetings

• Create marketing brochures focused on customer value

• Hire a B2B Marketing Consultant

101 Marketing Strategies: Online Marketing

• Host online webinars

• Create an e-mail marketing program

• Create a newsletter / e-zine program

• Ask customers for their e-mail address to send special offers

• Gather customer e-mail addresses for weekly prize draws

• Create a traffic-generating website

• Consistently update your website with valuable information

• Submit your website to online directories (E.g. Yahoo! Directory, DMOZ, JoeAnt.com and others)

• Have an RSS feed for readers to stay up-to-date with your website

• Have an website opt-in where readers can subscribe to your newsletter / e-zine

• Generate website traffic with Google’s inexpensive AdWords program

• Investigate other “pay per click” (PPC) advertising programs (E.g. Yahoo! Search Marketing and others)

• Use online banner advertising

• Post articles online (E.g. ezinearticles.com, GoArticles.com and others)

• Send press releases online (E.g. PRWeb.com and others)

• Post to online niche blogs

• Post to online niche forums

• Advertise through online classifieds (E.g. YellowPages.com, craigslist)

• Use social networking sites (E.g. Facebook, LinkedIn and others)

• Use bookmarking sites (E.g. Digg, reddit.com, Diigo and others)

• Hire an Online Marketing Consultant

101 Marketing Strategies: "You" Marketing

• Create a Marketing Personality

• Imbue your marketing personality into everything you say and do

• Make everything your customer experience reflect your marketing personality

• Always address your customer (“You”)

• Seek to understand your customers’ needs and speak to these directly

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