101 Marketing Strategies:
The Basics

The 101 Marketing Strategies pages are my answer to a huge demand by people searching for effective marketing tips and strategies. I have categorized these under various sections for easy reading and am hoping they will prove useful for your business or organization as well.

In this section I focus on the basics so be sure to check out the other sections in this series for strategies relating to communication and practical tips. Visit other sections for my advice on everything from Creating Marketing Plans to Copywriting, Cold Calling and more.

101 Marketing Strategies: The Basics

• Stress Presentation: make sure everything your customer sees is crisp, clean and professional. This includes your storefront, your merchandise, your communications and your appearance

• Be Nice: Practice being nice to everyone so that it becomes second nature

• Exist To Serve: Not everyone is going to buy but you should be polite, helpful and professional in any case

• Create Value(s): Why should your customer buy from you? Stand for something and differentiate yourself from your competition

• Care: If you are not passionate about what you do then your chances of being highly successful at it are greatly diminished

• Ask: There is a sales maxim that applies to marketing which is, “ask, don’t tell.” Find out what your customers want and give it to them

• Experiment: There is no “silver bullet” tip that is going to make your sales skyrocket forever. Variety is the spice of life and sales and marketing

• Use What Works: What are your competitors doing? Where would you go to purchase a similar product or service?

• Be Creative: All this means is keep and open mind and always be prepared to try something new

• Be Extraordinary: Just because everyone else does it does not mean that you have to. Try something different just for the heck of it

• Be You: Let your personal touch come through in your business as it does in your life

• Be Real: If it doesn’t feel right don’t do it

• Be Honest: Customers appreciate honesty and markets reward integrity

• Think: Putting yourself in your customer’s shoes and putting your heart and mind into what you do is the best way to become a good marketer

• Don’t Give Up: The only advice that works every time

The 101 Marketing Strategies section is going to be updated with additional tips, tricks and techniques in the future. Please visit again to read about strategies for communications, practical to-dos and more!

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