All Cold Calls Are Similar

by Simon Biddiscombe
(Vancouver)

I love your DIY scripts template; I think it is great the way you have structure the basic elements of colds calls. I think that all cold calls are the same, just like all sales are the same, no matter what you are selling. You basically get someone on the phone and start asking questions and build a rapport and let one thing lead to the next naturally. Of course, you need to have some steps in mind so that if the person reveals that they do have some of the problems that your product solves, you can move on to next steps - product demo, etc - and so on. Otherwise, if you have made calls for one product, you've made cold calls for them all!