Are Some People Just More Social?
by Matthew Pinney
I have a friend who, while not a sales and marketing professional per se, is an absolute genius with social media marketing. I think most people will have a few such friends on Facebook and other social media sites, people with hundreds of friends and connections who always seem to be able to start a lively conversation.
I have often wondered what the secret to success with social media marketing is... is there really a magic formula that I can learn and become just like these friends or is it more of a natural kind of trait that some people are born with, just like good social skills. I know social skills can be learned and therefore I am hoping and assuming that social media marketing is a learnable skill as well!
I think a big part of being successful using social media sites in sales and marketing is to become a "people" person (or people company, if you know what I mean!). There is a certain quality that expert social media marketers have, or should I say a number of qualities like being friendly, unassuming and so forth. It's not about trying to be too nice either, but a balance where you are at once down-to-earth, exciting and relevant.