Building A Social Media Following

by Deborah S.
(Tungsten, NY)

I love how you have highlighted in bold, "social media marketing is not about having the most friends and then spamming them!", etc. I think that this is a point that a lot of us miss and I myself used to think of sites like Facebook in this way. That being said, don't you think that a goal of social media marketing is, eventually, to have a large following? I mean, you can't really say that a company is good at it unless they have built up a fanbase, right?