Different Communication Strategies for Different Customers
by Harris P.
I like how you have talked about how we should communicate differently with each of the types of customers related to each quadrant of the Boston Matrix (Cash Cows, Dogs, Stars, Question Mark). A lot of the time I see that people use a "cookie cutter" sales and marketing approach where their communication message is a one-size-fits-all kind of deal where they do not differentiate between different types of customer. As much as different products and services require different communication strategies, so do different kinds of customers and we should always try and understand customers from all aspects including emotional, situational and so forth.