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Oct 05, 2015
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this is so good
by: Hussain

...i thought it was ME (that WROTE it)

Oct 05, 2015
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by: Hussain

go4it

Jul 13, 2011
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Thank You
by: Hussain

I appreciate the great post, Basil!

Yes, this is very much a personal pet peeve of mine and if you have read some of my other articles you may see it come up from time to time. I often preach to readers and clients that there is no "silver bullet" in sales and marketing and no shortcut to success that can shortcut the necessity for HARD WORK. Many companies hope that a magical marketing campaign or just the right kind of lead generation program will translate into instant success but the fact is that success only comes from years of effort. Lead generation and marketing are of course invaluable but by themselves cannot teach you the right mix of customer and process knowledge which you will need in order to create enduring success.

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