Famous Advertising Slogans


The following famous advertising slogans illustrate why advertising has long been seen as one of the most powerful forces in sales and marketing and has the power to capture the popular imagination and be retained indefinitely. By following the guidance of the advertising masters of the past and present who came up with these slogans, it is possible for you to begin the process of turning your brand into a legacy as well. If not that, then we should at least strive to use the formulas that have so successfully combined copywriting with strategy in order to create such enduring messages.

Famous Advertising Slogans


Successful advertising as depicted in these famous advertising slogans seeks to convey a single message instantaneously and in a way that creates a lasting impression on your audience. Questions of the reach of your advertising message depend on what media channel(s) you use and are secondary to the key idea you are trying to convey. The first thing you must do in sales and marketing is understand the needs of your customers and create messaging around the central customer problem(s) you are solving or the customer benefit(s) you are providing. Then, it is a matter of applying creativity to come up with an advertising technique to deliver your key message succinctly and powerfully.


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A Diamond is Forever

Famous Advertising Slogans

This De Beers slogan created in 1948 has stood the test of time just like their jewelry and has inspired songs to movies. This slogan does not promote the company or speak directly to customers but is rather hinged on something more fundamental which is permanence. De Beers are not selling gemstones with this ad but the idea of a lasting love and of a legacy that goes beyond a simple product purchase.


Always Coca Cola

Famous Advertising Slogans

This Coke mantra also falls into the group of famous advertising slogans that appeal to our innate love of things meaningful and lasting (similar to Coke's “The Real Thing” and “The Pepsi Generation”). As well, what this slogan is saying is that wherever you are and whatever you are doing, you can make Coke a part of your lifestyle. Coca Cola has indeed succeeded in become as much a part of American culture as Cadillacs and football, which is not a bad accomplishment for a soft drink!


Did somebody say McDonald's?

Famous Advertising Slogans

Everyone knows that fast food is bad for you but McDonald's continues to sell millions of burgers every year and remains one of the strongest brands in the world. Just like with Coke, McD's is among those famous advertising slogans that seeks to make their brand a part of everyday life. The question uses the bandwagon appeal by pointing out that when it comes to eating out, McDonald's is always a favorite choice.


The Breakfast of Champions

Famous Advertising Slogans

Many people who may not have heard of Wheaties whole grain cereal are nevertheless familiar with this classic of famous advertising slogans that has become a cultural byte in and of itself. What is it that makes this slogan so appealing? Personally, I think Wheaties lucked out and tapped into a universal belief in the value of a good breakfast to start the day off strong (“Early to bed and early to rise...”).


Have a Break. Have a KitKat.

Famous Advertising Slogans

A chocolate bar is just a chocolate bar unless you are talking about famous advertising slogan's like KitKat's. Once again, we see a brand becoming more than just a product: having a KitKat means taking a break from the stress of life, relaxing and unwinding, taking time out. Perhaps this is where Mars got the inspiration for their famous slogan, “A Mars a day helps you rest, work and play.”


I Want My MTV

Famous Advertising Slogans


MTV's heyday may have come and gone in the 1980s but this is one of those famous advertising slogans that resounded with an entire generation. This slogan is similar to McDonald's equally iconic “I'm Lovin' It” slogan but with the added in-your-face attitude of anti-system rebellion that the MTV culture perpetuated. I don't care what you think, I want my MTV! (That's how I read it, at least)


Just Do It

Famous Advertising Slogans

The great thing about Nike's motto is that it is one of the famous advertising slogans that really tie into Nike's brand. If you think about sports, challenges, discovery and the other themes that are part of the Nike image, it is easy to see why this saying has become such an endearing part of that whole mindset. No Fear clothing is based on the same idea as well as Adidas' “Impossible is Nothing”.


Melts in your mouth, not in your hands.

Famous Advertising Slogans

It is worth mentioning M&M's because of the singular fact that it is one of the few famous advertising slogans that focuses on a product feature. I have long talked about the idea that your customer comes first and that product features come last but M&M's has succeeded in creating a lasting message by focusing on a universal problem with eating chocolate and solving it (people love chocolate but hate a mess!).


With a name like Smucker's, it has to be good

Famous Advertising Slogans

Cool people make fun of themselves and Smucker's jam has shown that cool brands can do the same. This is one of the only famous advertising slogans that uses this approach and putting yourself down is not the way most companies approach sales and marketing. The reason that this approach is so rare is that marketers know that any negative can be amplified millions of times over (in the wrong way!).


Like a good neighbor, State Farm is there

Famous Advertising Slogans


Advertisers like nothing more than when you trust their brand and think of them fondly, just like you think of friends and family. State Farm's motto is the classic “friendly neighbor” sales and marketing approach and is echoed by other famous advertising slogans like rival Allstate's “You're in good hands.” What they are saying is, we are a different kind of business!


Reach out and touch someone

Famous Advertising Slogans


Typical phone companies sell features like low cost, better service and more reach but AT&T created one of the most famous advertising slogans in recent decades by tapping into what calling people is really about. If you think about it, the benefit you get through a phone service is connecting with people and that is what this message is all about.



Where do you want to go today?

Famous Advertising Slogans

Microsoft's famous slogan is, once again, not linked to a specific product that they provide but to the idea behind the power of computing and technology. The question opens up you mind to think about goals, visions, possibilities and then automatically linking all of that back to Microsoft and the idea that they can make all of that possible (similar to Apple's slogan, “Think different” and HP's "Invent", although I would have gone with "Create" for the second one because inventing is not something most people can see themselves doing). Great slogans tie into endearing themes of life.


Life's good

Famous Advertising Slogans

Speaking of endearing life messages, how about this most simple of slogans by electronics manufacturer LG (the letters actually stand for the 2 parent companies, Lak-Hui - “Lucky” - and Goldstar, that merged to form the present company). By making a simple, positive and universal message, famous advertising slogans like LG's automatically associate the brand with those sentiments (or, as with General Electric, simply state “We bring good things to life.”).


Snap, Crackle, Pop

Famous Advertising Slogans

The Rice Krispies cereal mascots are not technically an advertising slogan as much as a signature logo. Most everyone knows that "snap, crackle and pop" is the sound the cereal makes when you add milk to it. What a simple idea that made an ordinary breakfast cereal into one of the most well-known brands in the world! (similar to the famous Kellogg's Frosted Flakes logo, “They're gr-r-r-eat!” which highlights its mascot Tony the Tiger)


It's Finger Lickin' Good!

Famous Advertising Slogans

The appeal of the KFC mantra is that it is homely in the sense of being extremely informal and personable. What I mean is that this is how friends talk to each other and is not the kind of messaging that you would expect from a “serious” brand. That is why you may not have seen this message in today's more politically correct climate but it is still one of the most famous advertising slogans of all time.


It keeps going and going

Famous Advertising Slogans



The iconic Energizer Bunny is what put the battery company's message on the list of famous advertising slogans. Without the bunny ads, Energizer's slogan is simply another product promise and rival Duracell could just as well say, “Ours go longer!” However, the image of the cute and persistent bunny zipping around forever is what creates such a fond and lasting image for Energizer.


Hello Moto

Famous Advertising Slogans

While this is not one of the most famous advertising slogans ever, Motorola's message bears mentioning as being such an ingenious sales and marketing gimmick. “Hello Moto” is what a Motorola phone says when you open it and just coming up with that as a product concept – let alone turning into such an endearing advertising idea – is an act of genius as far as I am concerned!


Don't leave home without it

Famous Advertising Slogans

A combination of celebrity sponsors in recognizable ads and this simple order has turned American Express into one of the most recognizable brands in the world. As with most other famous advertising slogans, the message here is simple and what American Express is saying is that your credit or charge card is just like your wallet and keys, an indispensable part of your life.


Nothing Runs Like a Deere

Famous Advertising Slogans

John Deere probably had no idea when he made the first ever steel plow back in 1836 that the company bearing his name would become the largest agricultural machinery manufacturer in the world. It is definitely one of the most famous advertising slogans and logos in the world – playing on the saying, “nothing runs like a deer” - backed up by quality products that do as advertised are the foundation for the brand's success.




When it absolutely, positively has to be there overnight

Famous Advertising Slogans

This is another one of the relatively rare famous advertising slogans that is focused on feature rather than a transcending cause or the customer. Federal Express is basically staking its entire reputation on being able to deliver your package overnight and that is what gives this slogan its power (RAID uses a similar focus on superlatives with their, “RAID kills bugs dead”).


See what the Future has in store

Famous Advertising Slogans

Future Shop is huge in Canada and while it's motto is not as well known as some of the other famous advertising slogans on this list, I like it! What appeals to me is the play on words and the fact that the electronic retailer is basically saying, “We are the future” and that if you are interested in technologies of tomorrow, this is where you should come (similar to Canadian phone giant Telus', “The future is friendly”).


We try harder

Famous Advertising Slogans

The complete Avis Rental Cars slogan of “We are number two; we try harder” turns their lagging position behind #1 Hertz Rent-a-Car into a marketing advantage. The genius behind this approach shows how almost any circumstance or objection can be turned to your favor with the correct sales and marketing approach, and that it is all about customer perception.


Be all you can be

Famous Advertising Slogans

The US Army slogan has gone from iterations like “Are you doing all you can?” to become one of the most famous advertising slogans in the world in its present form. Again, it is a simple, you-centric and transcending concept, that most desired of human values which is self actualization.


That was easy

Famous Advertising Slogans

The Staples slogan along with their famous easy button is centered around the single concept of simplicity. Customers want solutions but tend to shy away from complexity and don't want to run into problems trying to solve an existing problem. This goes back to a standard sales barrier, fear of change, which is the focus of other famous advertising slogans like Dell's “Easy as Dell”.


Intel Inside

Famous Advertising Slogans

I actually wanted to include Intel's 4-note musical chime amongst famous advertising brands but thought that it would be a stretch to call it a slogan. Then I discovered that composer Walter Werzowa wrote the iconic 4-note chime based on “In-tel In-side” which turns out to be another simple yet great slogan (by the way, the four notes are D flat, G flat, D flat, A flat!). With this simple moniker, Intel has created a standard in computer processing chips by saying: if it has Intel Inside, that is all you need to know.


Let your fingers do the walking

Famous Advertising Slogans

The Yellow pages brand logo and slogan use creativity in order to capture a salient product benefit which is that you no longer have to physically go from business to business in order to find what you are looking for (you can simply call). When you are looking at the picture of the fingers and see the slogan, you are intrigued and it takes a couple of seconds for you to figure out what it all means. You then have an “aha!” moment and create a positive association with the brand because of their ingenuity.


Solutions for a small planet

Famous Advertising Slogans

Computer giant IBM came up with this slogan in the 1990s and while it is not one of the most famous advertising slogans out there, it is worth talking about because it ties into a theme that the company has been building on for decades. The current iteration of this slogan is “Let's Build a Smarter Planet” and is tied into IBM's vision of creating an “intelligent” world where everthing from buildings to roads to appliances are electronically connected.


Fly the friendly skies

Famous Advertising Slogans

I am not sure which airline began the trend of slogans focused on being friendly but I like United's because it is abstract (although in some iterations it includes the words “...of United”). This is similar to Pacific Southwest Airline's abstract and appealing “Catch the smile” and their more famous “The world's friendliest airline.” Many other airlines followed with slogans about “love”, “smiles” and caring...


The best a man can get

Famous Advertising Slogans

Gillette's is one of the most famous advertising slogans in the world and not only has masculine appeal but is backed up by the companies pioneering revolutionary technology to create the best shaving equipment in the world. Gillette uses the advertising techniques of a superlative and making you feel good about yourself for using their product, not to mention disqualifying other brands with an approach that is usually more suited to higher-priced items.


Australian for beer

Famous Advertising Slogans

I don't like alcoholic beverages but I do like Foster's slogan which is one of the famous advertising slogans that seeks to define a product through a brand. This is simliar to eBays, “The world's online marketplace” and HSBC “The world's local bank.” The best examples of this approach are products like Kleenex or Xerox and even Google. As well as promoting their drink as the defacto beer in Australia – the bandwagon approach – they also focus on being Australian as being exotic (there is another variation, “Australia's famous beer” which is not as powerful in my mind).


The Relentless Pursuit of Perfection

Famous Advertising Slogans

This is one of my favorite famous advertising slogans because it basically posits the ultimate goal in a somewhat abstract fashion. Inferior marketers would seek to tie the statement into the brand itself by saying, “Our Relentless Pursuit of Perfection” but there is a quiet confidence in just saying it the way it is and leaving it there. There is another layer to this which is that Lexus and you, the customer, are both driven by the same pursuit.


Drivers wanted

Famous Advertising Slogans

Another great automobile slogan is the Volkswagen one which turns the buyer-seller relationship around as if customers are getting paid to drive VW rather than having to pay to drive one! The point is that the cars are so good that people should be lining up to drive them, just like we line up for jobs. It took great advertising like this to turn the "people's car" conceived by Adolf Hitler and financed by the Nazi party into one of the most popular and enduring brands in the world today (their “Think Small” slogan of the 1960s is actually thinking big!).


The ultimate driving machine

Famous Advertising Slogans

BMW's slogan completes the automobile hat track and is example of what I have called repositioning. Basically, you are looking for a more sophisticated way to talk about your offering. In best case scenarios, the new term opens up a whole new way of thinking about your product or service and serves to educate your customers (for example, saying “nutritional supplements” instead of “vitamins”).


Priceless

Famous Advertising Slogans

Mastercard's signature is connected with their ads and is not a standalone motto but still needs to be included among the most famous advertising slogans in the world because it has such tremendous global appeal (VISA's, “If life were like that, you wouldn't need VISA” deserves credit for not having copied their rival!). The beauty of the Mastercard ads is that they sell convenience, lifestyle and being cash – and hassle – free in a single word (similar to another Mastercard classic, “There are some things money can't buy. For everything else there's Mastercard.”).


What can brown do for you?

Famous Advertising Slogans

Although not as successful as some of the other famous advertising slogans in this list, the UPS slogan deserves mention because of what they were trying to do. By equating their brand with the color brown, UPS was trying to make it an ubiquitous part of the everyday lives of their customers. Similar to the Charles Schwab “Talk to Chuck”, it is also meant to be friendly and informal (where UPS may have got it wrong is the confusion of what “brown” is: the package? The company? The delivery person?).


This is your brain on drugs

Famous Advertising Slogans

The Partnership for a Drug Free America (or simply The Partnership) also deserves mention among famous advertising slogans for its iconic 1980s depiction of a fried egg as your brain on drugs. This is a singular example to show how imagery can be used in advertising far more powerfully than even 1000 words! (Once again: what is the single point you want to make and can you make it best with a picture?)


Think outside the bun

Famous Advertising Slogans

The power of Taco Bell's famous slogan from the late1990s is that it piggyback's on the appeal of a well-known saying and adds an additional brand message (Apple went with the standard, “Think outside the box” at about the same time). It is like getting two messages for the price of one with recognition already built in. In this case, Taco Bell is positioning against the “mass burger” mindset...


Have it your way

Famous Advertising Slogans

Burger King's slogan is surely one of the most successful of these famous advertising slogans because it has been around since the 1970s. If you think about it, the phrase could apply to pretty much any product or service out there (besides which being the classic ending-an-argument-in-a-huff line!). The reason this is so and why it is such a powerful slogan is because it is not really about the burger at all but all about ”you” (read about Burger King's subservient chicken).


Friends don't let friends drive drunk

Famous Advertising Slogans

I am going to finish with this well-known message from the US Department of Transportation which has become a common part of our lexicon as a society. What is it that makes this such an appealing message and one that has been forefront in the public consciousness for close to three decades? I am actually going to step off my sales and marketing high horse and say, I don't know! It just is a great sentence and a powerful message rolled into one.


If you need more famous advertising slogans, there is a huge database of them here!


Ask about advertising or create your own page on famous advertising slogans!

GO TO:
What is Advertising?A History of AdvertisingAdvertising StrategyAdvertising Marketing StrategyCreative Advertising IdeasAnatomy of an AdExamples of Advertising TechniquesBadvertising! 1 | 2 | 3Advertising Marketing PlansOnline Advertising TrendsAdvertising Consultant




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