Guerilla Marketing Ideas
More than anything else I want to impress on your the basic philosophy of Guerilla Marketing which is you can too. You can create customers, be persuasive, expand your market, increase sales and create the impact big companies do. You may be working on a smaller scale than people with multi-million dollar marketing budgets but the point is the the small guy can win using these techniques and you too can create more business than you can handle.
Guerilla Marketing Ideas: Being UnexpectedThe first of the guerilla marketing strategies I want to discuss is Saatchi & Saatchi's ingenious conversion of manhole covers into ads for Folgers coffee. What this guerilla marketing approach does is break into the day to day lives and thoughts of commuters and passerbys by introducing a familiar concept in a novel new way. The point here is to focus the attention of the customer on something they know about but in a new and exciting way.
How can you replicate the same kind of effect with your customers? Granted, you may not have the budget to pay the City of New York and hire a creative team to put together a similar concept for you. However, where can you put a similar idea in place using your current marketing tools? Interestingly-shaped flyers, handouts, signs and business cards and other materials may be one way of creating the same effect.
This ad by Nike is a great example that showcases the outrageousness that guerilla marketing concepts are known for. What does a giant 20-ft soccer ball lodged in the side of a building bring to mind? Awe, mostly, followed by the illogical thought that if Nike can do this they must be able to make great soccer shoes!
As unscientific an approach as it may seem, “bigger is better” is something that still holds true for a lot of sales and marketing. From the veritable Goodyear blimp to McDonald's huge golden arches, if it stands out in real life it stands out in customers' minds. How can you be bold in your advertising, displays or your general approach to marketing yourself “bigger” and sticking out?
You've got to love this ad by Miele that shows one of its vacuum cleaners sucking a hot air balloon out of the sky. What is it that makes this ad so appealing? The answer is creativity and being able to connect the concept of suction power in such an incredible and visually appealing way. Customers are impressed with the creative executive and “wow” factor and Miele scores points.
What a cool concept, a straw that advertises Yoga Center by showing someone bending over backwards in a yoga position! This is a real winner, one of those guerilla marketing ideas that is creative, unexpected as well as engages the customer by virtue of the fact that it is probably something you are going to use or keep around (e.g. In the cup of pencils on your desk to show people).
This is very similar to the first example where I suggested thinking about things like interestingly-shaped flyers to give customers; can you come up with some kind of cool toy or gimmick that is something neat to play with or use but as well advertises what you do and your strong selling point really well? Remember that the key is not being expensive but being useful and appealing. I hope these guerilla marketing ideas were useful in getting you thinking about your own sales and marketing ideas and strategies that you can put into use on a much smaller budget. Just keep in mind that the key is being bold, creative, unexpected and engaging. Don't intrude on your customers or be rude or aggressive. Rather, think of cool new ways to attract their attention and get them to see and feel something that relates back to you in a positive way. In order to be successful in sales and marketing using guerilla marketing ideas you have to be able to live up to the image and impression that you create. Do not go “over the top” and do something potentially embarrassing, harmful or in bad taste. Remember that you want customers to come to you feeling good and not be put off by your advertising concept or think that it is just plain silly!
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