Market Segmentation for women's custom clothing?

by Glo
(country unknown)

what variables can be used to draw questionnaire for survey on "women motives for buying custom made clothing" for segmentation purpose?



Hi Glo,

EXCELLENT question, thank you for reaching out with this!

Here are my thoughts: women who buy custom clothing do so for the following reasons, i) getting a good fit; ii) looking good; iii) having a unique brand identity.

Therefore, you should formulate your questions around this.


Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Strategic Marketing Contributions.




Like my blog posts? Let me send them to you! Don't worry -- your e-mail address is totally secure and I won't send you anything else.

Sales And Marketing

Privacy Policy