Market Segmentation for women's custom clothing?

by Glo
(country unknown)

what variables can be used to draw questionnaire for survey on "women motives for buying custom made clothing" for segmentation purpose?


Glo

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Hi Glo,

EXCELLENT question, thank you for reaching out with this!

Here are my thoughts: women who buy custom clothing do so for the following reasons, i) getting a good fit; ii) looking good; iii) having a unique brand identity.

Therefore, you should formulate your questions around this.

Regards,
Hussain

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