Mental Accounting & Marketing Mix

by Paul T
(Guwahati, India)

Marketing mix forms the entire promotional campaign for any products. These are to blended effectively to form a marketing program that prove want satisfying need goods and services for the company’s markets. The basic idea is to target the consumers buying decision and increase market share of the company. Consumers’ decision making is perceptual process which deals with evaluation of sensory information. Information comes from all directions from the outside world to the sensory register of human brain and processed by the human brain

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Jun 06, 2012
Thank You! NEW
by: Hussain

Hi Paul,

Thank you for this interesting excerpt on creating the right Marketing Mix vis a vis the science of the human brain :)


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