Search Engine Optimization is a huge industry
(New Rochelle, NY)
Have you seen how many thousands of search engine optimization programs and "experts" there are out there now?? It is like everyone and their uncle wants to jump onto the Internet and search engine bandwagon. Whenever I see ads about how you can make thousands of dollars a week or whatever through Google Ads, it makes me cringe! How many of these guys really know what SEO is really all about, I wonder? What it is all about is HARD WORK.
You totally hit the nail on the head with your articles about search engine optimization and how it is not something that can be achieved overnight. No, like all other success in life - as you keep reminding us! -, SEO success comes slowly and in stages. What people need to understand is that there is no shortcut to having a QUALITY website that other people want to visit and this takes time and 100s of pages of great information and commonsense navigation.
If you pay some "expert" or use some fancy software to get you on Google page 1 - "or your money back!" (yeah, right) - then you may achieve a temporary bump in your search engine ranking, but it will be just that: temporary at best. I mean, it is feasible that you can create a minimum number of pages - or even a single page, I suppose - and have enough other websites link to it and promote it that Google will naturally become curious and rank it high as well. However, stage 2 is that you will LOSE that ranking - and probably find it harder to regain it in the future - once Google sees that people visiting your website are clicking right back to Google!!