Search Engine Optimization is a huge industry

by Larry
(New Rochelle, NY)

Have you seen how many thousands of search engine optimization programs and "experts" there are out there now?? It is like everyone and their uncle wants to jump onto the Internet and search engine bandwagon. Whenever I see ads about how you can make thousands of dollars a week or whatever through Google Ads, it makes me cringe! How many of these guys really know what SEO is really all about, I wonder? What it is all about is HARD WORK.


You totally hit the nail on the head with your articles about search engine optimization and how it is not something that can be achieved overnight. No, like all other success in life - as you keep reminding us! -, SEO success comes slowly and in stages. What people need to understand is that there is no shortcut to having a QUALITY website that other people want to visit and this takes time and 100s of pages of great information and commonsense navigation.

If you pay some "expert" or use some fancy software to get you on Google page 1 - "or your money back!" (yeah, right) - then you may achieve a temporary bump in your search engine ranking, but it will be just that: temporary at best. I mean, it is feasible that you can create a minimum number of pages - or even a single page, I suppose - and have enough other websites link to it and promote it that Google will naturally become curious and rank it high as well. However, stage 2 is that you will LOSE that ranking - and probably find it harder to regain it in the future - once Google sees that people visiting your website are clicking right back to Google!!

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Oct 30, 2015
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Jul 19, 2011
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Thank You
by: Hussain

Thanks for the great post, Larry!

I think you are completely right with your analysis of the Search Engine Optimization industry and I guess it is similar to so many other areas like weight loss where you have a small percentage of dedicated and true professionals who are all but drowned out by the latest fad and get-thin-quick schemes! You are absolutely correct and saying that the key to lasting SEO effectiveness is hard work and good content and this is something that I have written about extensively. I built my website using Sitesell's Site Build It! set of tools which are focused around this philosophy and can enable the most non-technical person to create a traffic-generating website. That is proof in itself that you don't have to resort to fancy SEO tricks but only need passion and something to write about in order to be successful with your own website.

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