Sniper Marketer

by Kishore Dharmarajan

Does Guerrilla Marketing Work Any More? Find out more at:

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May 15, 2011
Thank You
by: Hussain

Hi Kishore,

Congratulations on your book and thank you for posting a link to it here. I think you have a great point in advising marketers to pursue "Purchase-Ready-Prospects" instead of spending millions of dollars trying to "convert" people into consumers... that being said, traditional advertising and yes, even Guerrilla Marketing, still does work. This fact is borne out by thousands of companies that manage to create tremendous market influence through relatively limited means by relying on creativity instead of big budgets and traditional "push" campaigns... I have written about some great examples of successful viral campaigns here:

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