Strategic Marketing Management:
MKTG 101



Strategic Marketing Management from my perspective is about understanding and applying marketing from the perspective of your main objective: creating customers. Business is about creating value and the sales and marketing aspect of business is to create customers for this value. Everything in marketing is thus about understanding, reaching and influencing customers.

My Strategic Marketing Management section covers marketing fundamentals like Differentiation, Positioning and Segmentation and tools like SWOT Analysis and The BCG Matrix. You will also find sections on sales marketing strategies, retail marketing strategies, small business marketing strategy and general business to business marketing strategies.

Strategic Marketing Management is about understanding marketing from the strategic perspective of creating customers. I cover marketing basics here in such a way as to deconstruct theory and provide you will simplified insights on how to succeed in winning customers. Keep that as your primary objective in mind as you read through the following sections. Knowledge is only useful if it can be applied in practice.


Ask me for help with sales, marketing and strategy!


CONTENTS:
SWOT Analysis
What Is Positioning?
Market Segmentation
Marketing Segmentation
Niche Marketing
The BCG Matrix
Product Differentiation
Differentiation Strategy
101 Marketing Strategies
Sales Process Management
Strategic Marketing Management Consultant




Strategic Marketing Management:
Segmentation

Every marketer performs segmentation in the most basic respect of creating a picture of an "ideal customer". Even if you do nothing else, you have thus created a single market segment around which your sales and marketing efforts are then based. Understanding your ideal customer is of course an essential part of marketing success.

In greater detail, Market Segmentation breaks down the "general public" into categories of buyers who share similar characteristics and to whom you can tailor specific marketing efforts. My Marketing Segmentation articles provides additional guidance on utilizing the principles of segmentation from simple to complex. The goal of segmentation is to understand the various groups of people your ideal customer represents in real life.






Strategic Marketing Management:
Positioning

Positioning in marketing means several things: (i) how customers perceive your solution, (ii) how your solution is designed to deliver benefits to customers and (iii) how your solution compares with competing solutions. Positioning is about understanding the market and your customer and maximizing success by providing customers with maximum value. Understanding the power of successful positioning is key to strategic marketing.

Positioning covers the entire business lifecycle of creating value and creating customers, from product inception to sale. The positioning section covers this central aspect of strategic marketing and how successful marketing shapes customers views and attitudes about your solution. Learn different types of positioning and strategies in creating the product differentiation that is crucial to winning in today's competitive marketplace.


Strategic Marketing Management:
SWOT Analysis

SWOT Analysis looks at your Strengths, Weaknesses, Opportunities and Threats and is touched upon in the Marketing Plan Template. The SWOT Analysis page covers this fundamental marketing tool in more detail and provides additional guidance. A downloadable SWOT Analysis form will help you quickly summarize the potential of your own marketing plan.

All of sales and marketing can be reduced to analyzing, planning and acting and SWOT Analysis is one of the many Strategic Marketing tools designed to do this. We are either trying to analyze and understand individual customers or the market as a whole and then engage in activities that produce successful interactions with each. By understanding customers we better understand the market and vice versa.


Strategic Marketing Management:
The Boston Matrix

The Boston Matrix - or BCG Matrix - named after the Boston Consulting Group - is another strategic marketing analysis tool. Whereas the SWOT Analysis focuses more on the market as a whole vis a vis your business idea or opportunity, The Boston Matrix focuses on your portfolio of solutions by categorizing your various core products so that you can focus your sales and marketing efforts accordingly.

The Boston Matrix page describes if your products fit the BCG product categories of Cash Cows, Dogs, Stars or Question Marks and how you should focus your sales and efforts accordingly. The categorizations themselves relate to market share and industry growth which in turn lead back to how customers are likely to respond to your marketing efforts. Studying the Boston Matrix will help you plan the most effective marketing approach with a limited amount of funds.


Strategic Marketing Management:
Guerrilla Marketing



When you think Guerrilla Marketing you probably think "down and dirty" marketing that is at once effective as well as unconventional. Inspiring marketers to think in creative ways to achieve successful marketing results was partly what marketing guru Jay Levinson had in mind in his popular 1984 book. The other half of the picture is practical advice for marketers to compete successfully using imagination instead of huge marketing budgets.

My Guerrilla Marketing page covers general Guerrilla Marketing strategy while the Guerilla Marketing Ideas page highlights some of the powerful low-budget promotional ideas made famous as "Guerrilla Marketing weapons" in Levinson's book. The beauty of Guerrilla Marketing is that they stimulate you to think about marketing in terms of human nature which means that you don't have to be an "expert" to become good at it.


Strategic Marketing Management:
Sales Marketing Strategy

Sales-And-Marketing-For-You.com was created to tie sales and marketing together and in terms of Strategic Marketing Management as a whole, it is crucial to align your sales and marketing efforts. By doing so, you will not only create synergy that will power your business as a whole but take advantage of the simple fact that that's what works.

The Sales Marketing Strategy page covers how to keep sales and marketing activities in parallel and marketing strategies to help facilitate the overall sales process. "You" Sales and Marketing dictates that sales and marketing should reflect your "Marketing Personality" which likely reflects you. Sales and marketing should say the same thing to customers, one at a time and to the market in general respectively.


Strategic Marketing Management:
Business To Business Marketing Strategy

What are some of the rules in successfully marketing to businesses? While sales is sales and marketing is marketing, business consumers are very different buyers than general interest customers. Business buying is more focused on solving a problem than the desire for gain that motivates most non-business buying. In any case, you must understand how business customers behave and respond and market to them accordingly.

The Business To Business Marketing Strategy page provides guidance and tips on how to make the most of engaging businesses customers. General advice includes be professional, be prompt and be proactive. Learn ideas for increasing your network of contacts and establishing yourself as an "expert" in your field. There are many ways to effectively market to business customers creatively at little or no cost.


Strategic Marketing Management:
Small Business Marketing Strategy

Last but not least, how is marketing a small business different and what do you need to know to succeed here? If you are a small business owner or are simply interested in learning low maintenance ways to effectively market to your customers then visit the Small Business Marketing Strategy page. You should not feel overwhelmed by larger competitors as your size can actually be an advantage.

The crux to successful Strategic Marketing for small business is to build on your differences instead of turning them into obstacles. As a small business you can be more responsive and personable. Most customers today understanding that size does not necessarily mean the best product or service and you can build a growing customer base by following a few simple rules.


Ask me for help with sales, marketing and strategy!


CONTENTS:
SWOT Analysis
What Is Positioning?
Market Segmentation
Marketing Segmentation
Niche Marketing
The BCG Matrix
Product Differentiation
Differentiation Strategy
101 Marketing Strategies
Sales Process Management
Strategic Marketing Management Consultant




Do you have Strategic Marketing expertise or experiences?

Do you have insights, advice or a story about strategic marketing to share with other readers? Perhaps you have implemented a different marketing analysis approach that has worked really well or have insights into implementing strategic marketing for different kinds of businesses! Send in your thoughts in as much detail as you like to create a page in this section.

[ ? ]

Author Information (optional)

To receive credit as the author, enter your information below.

(first or full name)

(e.g., City, State, Country)

Submit Your Contribution

 submission guidelines.


(You can preview and edit on the next page)

What Other Visitors Have Said

Click below to see contributions from other visitors to this page...

Strategic Marketing Management is About Strategy 
Thanks for pulling together such great resources around strategy marketing management and sales and marketing strategy in general! I especially appreciate …

strategic marketing Not rated yet
Q. There are six processes of strategic marketing which are:market opportunity analysis,target market selection,competitive positioning strategy,marketing …

Click here to write your own.

New! Comments

Have your say about what you just read! Leave me a comment in the box below.







Email

Name

Then


Like my blog posts? Let me send them to you! Don't worry -- your e-mail address is totally secure and I won't send you anything else.



Sales And Marketing










Privacy Policy