SWOT on Steroids

by Brian Miller
(Toronto, ON)

Whoa, where did you come up with this stuff? Your representation of SWOT Analysis Synergies is pretty profound in a way and I have to say that I have not seen SWOT depicted in this way.

I wanted to say that I think that a lot of times people over-complicate things with a SWOT analysis instead of just taking out a pen and a piece of paper and jotting down and talking about their Strengths, Weaknesses, Opportunities and Threats. Instead of using SWOT as a thinking tool like it should be, people instead get hung up on technical questions of theory and the like.

I like how you "deconstruct" a lot of the more complicated or misunderstood sales and marketing theories out there and try to simplify them for everyday folks (like me :)! Much appreciated, keep up the good work.

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Jul 06, 2011
Thank You
by: Hussain

I appreciate the great post, Brian!

I totally agree with you and one of my main goals behind www.sales-and-marketing-for-you.com is to deconstruct complicated sales and marketing theory and provide it in a simplified fashion. Sometimes just brainstorming with a pen and piece of paper is more powerful than all of the fancy textbook and "expert" advice in the world!

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