Viral Marketing is Like Everything Else
by Barry Smith
It is interesting to read about some of these viral marketing failures and I have seen other examples of sales and marketing ideas that were totally out to lunch. I guess viral marketing is just like any other endeavor where a few people achieve success by applying the right principles, a few get lucky and the rest of us achieve only mediocre success or outright failure. So many companies today want to make a big "splash" and often spend millions of dollars on the most ill-conceived of marketing ideas that even a kid could point out were inappropriate or in bad taste or whatever. In any case, I appreciate the great content and please keep it up!