Viral Marketing Takes Work!!!
by Marty Plinski
What a great write-up of some of the 1000s of examples out there of companies that have used the power of viral marketing successfully! (That being said, there are plenty of others that have failed miserably, probably more so than the successes...).
It seems obvious that a lot going in to creating a "viral" effect when it is done properly and is not just sheer luck. I mean, look at some of these movie producers and whatnot and the lengths that they go to in terms of creating hundreds of websites and whatnot like you have written about.