What a great article on Advertising Strategy!

by Arthur Pickwick
(Manchester, UK)

I think you have done a FANTASTIC job summarizing advertising strategy in such detail, going from high level concepts to listing different advertising media and the various kinds of advertising appeals. Where did you come up with the flow chart showing how advertising strategy breaks down into creative strategy + media strategy? If this is something you came up by yourself, then I have to say that it is BRILLIANT!!